Marketing
Strategy Toward Buyers and Suppliers
03.07.2012This article develops some of the implications of structural analysis for buyer selection, or the choice of target customers or customer groups. It also explores some implications of structural analysis for purchasing strategy. Policies toward both buyers and toward suppliers are often looked at too narrowly, with the primary focus on operating problems. Read more»
Approaches to Building an Effective Marketing Strategy
Nowadays, concept of marketing represents usually an organized and systematic sales process, in which working process (from prognosis to warehousing and advertising) is united and coordinated. This was an effective procedure which has been working well enough before the economic crisis crushed. Majority of companies haven’t thought deeply enough about their business process, customers, business competition etc. After the crisis they had to face new reality: deterioration in the business and even withdrawal from the market and closing of firms.
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Generic Competitive Strategies
In coping with the five competitive forces, there are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1. overall cost leadership; 2. differentiation; 3. focus. Sometimes the firm can successfully pursue more than one approach as its primary target, though this is rarely possible as will be discussed further.
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Structural Determinants of the Intensity of Competition
The essence of formulating competitive strategy is relating a company to its environment. Although the relevant environment is very broad, encompassing social as well as economic forces, the key aspect of the firm's environment is the industry or industries in which it competes. Read more»
